Search engine Optimisation (SEO) is a sustainable way to market your website. Using SEO to create an audience and generate leads on your website is important for website success.
You’ve probably heard a hundred times that SEO is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature.
SEO is made up of multiple different elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
Beyond that, it is also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.
So, without further ado, here’s everything you need to know about SEO and why it’s vital in today’s digital world…
- More than 70% of B2B researchers start their buying process with a generic search. (SearchEngine Journal)
- 89% of shoppers conduct online research before making big purchases. (Retailing Today)
- 93% of online experiences begin with a search engine. (Techjury)
Google only loves you when everyone else loves you first.
1. Low cost when compared to PPC
Organic SEO is relatively low cost. It only costs a regular investment of time in great content, and a healthy dose of patience on your part. When you find yourself on the top of organic search engine results, you can sit back and watch the traffic come in. This is without the need for monthly budget on PPC (pay-per-click) advertising like Google Adwords.
The problem with PPC (pay-per-click) advertising like Google Adwords is that as soon as you budget runs out, your traffic stops. SEO is essentially the gift that keeps on giving.
2. Better brand credibility & reliability
In reality, many people trust the first search result they see for a keyword or search term when they punch it into search engines like Google. They see companies that rank well on search engines like Google as reputable. So by doing SEO your website becomes a brand that can be trusted.
3. Your website needs to be on the first page of Google organically
Most people never scroll past the first page of search engines. When last did you go to page 2 of the search results? This means that if your website is not ranking on the first page of Google, or other search engines, you are missing out on potential clicks and overall organic brand awareness.
By getting to the first-page of search engine results, you are guaranteeing yourself a continuous stream of organic website visitors.
4. Your competitors may already be committed to SEO and understand its benefits.
Now that you have realised the benefits of SEO and that it is extremely valuable, you need to know that some of your competitors are already on the SEO train and are taking full advantage of it to their benefit.
So, if your competitors are ranking on Google, you need to play catch-up and be certain that you are optimising website content for the correct keywords. If they aren’t take advantage of SEO, capitalise on their lack of focus and use the time to move well out of their reach online.
