So you’ve got a shiny new website? Awesome!
Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience.
New website designs have the potential to gain a lot of attention- use this opportunity to not only drive customers to your website but make them take action. So many of our customers look for advice as to what to do once we’ve built their new site, so we thought we’d write a blog about it!
Here are our top recommendations for getting the most out of your new site launch:
1. Make a series of posts on social media before the site launches.
Here is where you are looking to build anticipation. Remember to make it specific to your brand. For example, if your brand has physical products, instead of saying, “Stay tuned for a special announcement next week!”
Tip: Wait a few days to a week after launch to make the first announcement.
We know this can tough when you’ve been waiting and are excited. This buffer is for any post-launch tweaks so you or your developer can discover little changes to make before your visitors do. Plus, it gives you more time to get your audience interested in what’s coming.
2. Make the big announcement several times.
Your new website could be ‘new’ for several weeks or even a couple of months. Remember that not all of your audience will see your post, and if they do, they probably need a reminder or nudge more than once to take action. Don’t just make one post about it- use this opportunity to build interest in your site and what you have to offer.
Send visitors on a mission.
What’s the purpose of your new website? Did you want to make it easier for customers to make appointments or to buy products? Are there special tools and resources that weren’t there before? Are there new bio photos and blog posts?
Ask friends and colleagues to share your new site.
Ideally, you have some dedicated clients, friends, and family that share your posts now and then. Ask a specific vendor or friend whose audience reflects your target demographic. A couple of shares go a long way.
3. Implement search engine optimization (SEO)
Besides working with web designers (or with a website builder) to make sure that your site has a great look and feel when it’s launched, you should also work with an SEO specialist to ensure your new site’s search friendliness.
SEO is the process of increasing the visibility of—and traffic to—your site through search engines.
Even if you don’t want to start with an SEO process right away, having an SEO friendly web structure when you launch your site will save you from having to do many more changes in the future. There are several important elements of good SEO to check before launching:
- Keywords
- Title Tags
- META Descriptions
- Internal Links
Bonus: Implement search engine optimisation (SEO)
A much higher percentage of your email audience will see your announcement than your social media audience. Plus, they’re your existing clients- let them know what has changed, so they’re not lost when they come back to your site.
In summary, to get the most out of your website launch announcement:
Remember WHY you have a new website, promote individual features, and prompt followers to take action over time.
Still need help driving traffic to your website via social media and email? Send us a message.
