WHAT IT’S ALL ABOUT? TIKTOK EDITION.

With social media accessible 24/7, right at our fingertips it should come as no surprise that we access them multiple times in one day. So, “What’s it all about?”

“Scroll” time it’s normally a passive thing for us. Digesting content and top tips like an eat as much as you like buffet.

DATA SHOWS THE AVERAGE USER OPENS THE TIKTOK APP 19 TIMES PER DAY. SO, ARE YOU MISSING OUT ON CONNECTING WITH YOUR AUDIENCE?

Depending on your market, you could be! It turns out that TikTok isn’t just for dancing teens.

• • Ages 10-19 are 25% of users.
  • Ages 20-29 are 22.4% of users.
  • Ages 30-39 are 21.7% of users.
  • Ages 40-49 are 20.3% of users.
  • Ages 50+ are 11% of users.

Considering TikTok as a social media advertisement – let’s dig deeper into how it can help your business.

In general, social media ads can be an effective way to reach a larger audience and increase brand awareness. Here are some factors that can make social media ads effective:

1. Targeting: Social media platforms offer advanced targeting options that allow advertisers to reach specific demographics, interests, behaviours, and locations. By targeting the right audience, social media ads can deliver relevant messages that resonate with potential customers.
2. Cost-effective: Social media advertising can be more cost-effective than traditional advertising channels, such as TV or print. With social media, advertisers can set their own budgets, control their ad spend, and track the ROI of their campaigns.
3. Engagement: Social media ads can encourage engagement from users, such as likes, comments, shares, and clicks. These engagement metrics can provide insights into how well the ad resonates with the audience and can help advertisers optimise their campaigns for better performance.
4. Flexibility: Social media ads offer a variety of ad formats, including images, videos, carousels, stories, and more. Advertisers can choose the format that best suits their goals and create ads that are visually appealing and engaging.

However, it’s important to note that social media ads are not a one-size-fits-all solution. The effectiveness of social media ads depends on various factors, such as the industry, target audience, ad format, messaging, and campaign goals. It’s essential to develop a comprehensive social media strategy that aligns with your business objectives and to monitor and optimise your campaigns for better performance continually.

IN SHORT, TIKTOK CAN BENEFIT YOUR BUSINESS, BUT WITHOUT A STRATEGY, IT CAN BE TIME-CONSUMING AND A WASTE OF RESOURCES IF YOU DON’T DO IT RIGHT.

We hope you found this helpful, if you feel you’re still in the market for some knowledge – hang tight for the next in the mini-series How to get the most from your branding agency.