5 REASONS WHY YOU NEED A MARKETING AGENCY FOR WEB DESIGN
No one likes to make a sh*t first impression, right? So, we agree that having a functional and well-presented website is A MUST for any business. But, creating a website that effectively communicates your brand’s message and attracts potential customers isn’t always easy. And why so many of our customers let us take on the challenge and allow them to carry on doing what we do best.
43% of people will leave a website because of poor functionality. A well-created website can have huge benefits such as driving traffic, increasing Google rankings and visibility online and helping you to make those all-important conversions – which is important yano!
How an effective website can help your business
Consistent Branding
Your brand is your identity, it needs to stay consistent across all of your marketing materials. Finding an agency that’s an extension of your team and knows your brand inside out will help you to keep your branding current, consistent and stand out!
Expertise in User Experience (UX) Design
Like any industry, marketing comes with its own jargon, web design especially but understanding User Experience (UX) for your design is important when building any website. Your site needs to be functional, easy to scroll and move around from page to page. If not you can very easily have your readers frustrated and bounce across to a competitor’s site.
Mobile Responsiveness
Mobile web design matters because unsurprisingly there are more than 6.64 billion smartphone users in the world! That’s 83.32% of the world’s population. So the question is – is your website mobile responsive and easy to use on mobile devices? 93% of people have left a website because it didn’t display properly on their mobile devices – that’s A LOT of money and opportunity lost for businesses.
SEO Optimisation
Beyond having something that’s beautiful in design and completely bespoke to your brand, you also need a site that’s easily found online. When partnering with an agency, every aspect of your site is optimised for increased visibility – with the sole aim of attracting more customers to your website.
Time and Cost-Effective
Designing a website from scratch can be time-consuming and expensive – especially when it’s not where your skill sets lie. An agency with experience and expertise will help you to effectively create a website, saving you time and money in the long run.
Did you know on average people spend only 62 seconds on a website, so you gotta make sure every second counts. That means your website needs a great UX that gives potential customers the opportunity to find what they need easily, with no obstacles. It needs to be optimised for search engines, mobile friendly and easy to update and build on. Very often this is done by a beautiful web design and excellent website copy from a talented marketing team such as Spinks Creative.
Oh gosh and we mustn’t forget to mention we’ve always got time for web design, need a new site for your brand. Book in with us today to help us turn your dream into a reality and grow your business.
