How To Get ROI Out Of Your Marketing (And How We’d Make Sure Of It!)

You’re running a £2.5M business. You’ve been through the grind, scaled, and you’re not here to waste time—or money. Marketing isn’t just another cost on the P&L; it’s an investment. And like any investment, it needs to deliver.

The problem? Too many businesses are throwing cash at marketing without a clear path to ROI. Fluffy brand awareness campaigns, vanity metrics, and an agency that sends you reports full of impressive-sounding numbers that don’t mean a thing to your bottom line.

We’re not about that. Here’s how to make sure your marketing actually delivers—and how we’d make damn sure of it if you worked with us.

Set Marketing Targets That Actually Matter

If your marketing goals sound like “get more engagement” or “increase brand awareness,” stop. Right now.

ROI means money back in the bank. So set goals that track to real business impact:

• More qualified leads
• Higher customer lifetime value
• Shorter sales cycles
• Higher conversion rates

STAT: Companies that align marketing and sales see a 208% higher marketing revenue than those that don’t. (HubSpot)

HOW WE’D MAKE SURE OF IT: We start by understanding what actually moves the needle for your business and reverse-engineer the marketing strategy from there.

Stop Throwing Spaghetti At The Wall

If your marketing feels all over the place—random LinkedIn posts, PPC ads, and whatever sounded good last month—it’s time for a rethink. Marketing should be a system, not a shot in the dark.

STAT: Businesses that document their marketing strategy are 313% more likely to report success. (CoSchedule)

HOW WE DO IT: Strategic, measurable campaigns built around your goals. No fluff, just results that matter.

Track Marketing Metrics That Pay, Not Just What Pops

Vanity metrics won’t pay the bills. Impressions and clicks look nice, but revenue is what matters.

STAT: Only 22% of businesses are satisfied with their conversion rates. (Econsultancy)

HOW WE DO IT: We track the numbers that count—cost per lead, lead-to-customer conversion, and marketing-generated revenue. If it’s not making money, it’s not working.

Align Sales And Marketing (Or Keep Burning Money)

Marketing brings leads. Sales closes them. If those two aren’t aligned, you’re wasting time and cash.

STAT: Misalignment between sales and marketing costs businesses $1 trillion a year. (LinkedIn)

HOW WE’D MAKE SURE OF IT: We work with your sales team to ensure marketing isn’t just throwing leads over the fence but delivering ready-to-buy prospects.

Cut Marketing That Doesn’t Work, Double Down On What Does

A lot of businesses keep running campaigns long past their sell-by date because “we’ve always done it this way.” Stop that.

STAT: Companies that A/B test their campaigns see a 37% higher ROI. (Invesp)

HOW WE’D MAKE SURE OF IT: We track performance ruthlessly. If something’s not delivering, we tweak, test, or cut it. No dead weight. No wasted budget.

Ready To Make Your Marketing Pay For Itself?

If your marketing isn’t delivering ROI, it’s time for a rethink. And if you want a team that actually gives a damn about making your marketing profitable, we should talk.

We’ve got upcoming capacity to work with businesses ready to take their marketing from ‘cost’ to ‘profit-driver.’ Sound like you?

Let’s talk.