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common problems in the marketing industry and how to solve them

Problems, Urgh! Am I right? There are several common problems that businesses may face in the marketing industry, but here at Spinks Creative, we like solutions!

Lack of Clarity in Target Audience:

One of the most common problems in marketing is not having a clear understanding of the target audience. This can lead to inefficient marketing strategies and wasted resources. 

The solution is to conduct market research to determine the target audience’s demographics, preferences, and behaviours. This information can help to tailor marketing campaigns and messaging to better resonate with the audience.

Ineffective Content Marketing:

Another common problem is creating content that does not engage or convert the target audience. 

To solve this, businesses should focus on creating high-quality, informative, and engaging content that addresses their audience’s needs and pain points. They can also use metrics such as click-through rates, shares, and conversion rates to track the effectiveness of their content and make adjustments accordingly.

Poor Lead Generation:

If a business is struggling to generate leads, you may need to review your marketing tactics. 

It may be necessary to create more targeted campaigns, improve the value proposition, or develop more effective lead magnets. Additionally, it may be helpful to optimise landing pages and lead capture forms to increase conversions. 64% of SEO marketers call mobile optimisation an effective investment. 

Lack of Brand Awareness:

If a business has low brand awareness, it may need to focus on increasing its visibility through SEO, social media marketing, and other channels. This may involve creating more engaging content, leveraging influencer marketing, or investing in paid advertising. From a study of 1,000 small business owners, email marketing was ranked as the second most effective medium for building brand awareness.

Inadequate Data Analysis:

Without proper data analysis, it is difficult to measure the success of marketing campaigns and make informed decisions. 

It is important to regularly review and analyse data to identify areas for improvement and optimise marketing strategies. This can involve using analytics tools to track website traffic, engagement, and conversion rates, as well as conducting customer surveys and analysing social media metrics.

Don’t know where to start?

Sometimes, that’s the first step in recognising you need to outsource!

Businesses use marketing agencies for a variety of reasons, including:

Expertise and Knowledge:

Marketing agencies have specialised expertise in various areas of marketing, including social media, SEO, PPC, content marketing, and branding. By hiring a marketing agency, businesses can access this expertise and knowledge, which can help them to develop more effective marketing strategies and tactics.

Time and Resource Efficiency:

Outsourcing marketing functions to an agency can save businesses time and resources, as agencies have dedicated teams and resources for executing marketing campaigns. This can free up internal resources and allow businesses to focus on core operations.

Access to Latest Tools and Technologies:

Marketing agencies have access to the latest marketing tools and technologies, which can help businesses stay ahead of the curve and remain competitive in their industry.

Objective Perspective:

A marketing agency can provide an objective perspective on a business’s marketing efforts, which can help identify strengths and weaknesses and develop strategies to improve.


Hiring a marketing agency can be more cost-effective than hiring an in-house marketing team, as businesses only pay for the services they need and can scale their marketing efforts up or down as needed.

Overall, a marketing agency can help businesses to develop and execute more effective marketing strategies, save time and resources, and stay competitive in their industry.

So what’ve you got to lose? Contact us here to find out how we can help.

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