We’ve all gotta start somewhere, right? A role in branding and marketing offers plenty of opportunities to be creative, work with diverse teams of people, and (hopefully) make an impact. At Spinks Creative HQ, this got us thinking – what does it take to get started in these fields? Let our learnings help you…
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LOREM IPSUM DOLOR SIT AMET
A close look at influencer marketing and if used correctly, how it can help transform your marketing strategy:
We’ve all gotta start somewhere. So, whether you’re just starting out or fully established, it’s important to know that when it comes to your marketing strategy, SEO is fundamental! SEO isn’t just one thing, it’s a whole number of elements, understanding what they are and how to make them work for your business is key and will help you understand exactly why SEO is SO important.
People buy from experiences, which is why establishing a strong brand is a necessity. But with the changing times and everchanging technology, you can’t expect something that was designed over 10 years ago to still work for your brand today.
We’ve all gotta start somewhere. So, whether you’re just starting out or fully established, it’s important to know that when it comes to your marketing strategy, SEO is fundamental! SEO isn’t just one thing, it’s a whole number of elements, understanding what they are and how to make them work for your business is key and will help you understand exactly why SEO is SO important.
It’s a safe assumption that everyone maybe, sort of, kind of, knows what SEO is at this point (if not…we have another blog for that!). We all know that we need to have it somewhere in our marketing plans but trying to figure out how to make it work for you can be quite the headache. SEO is simply where you rank on a search engine. The higher to the top you are, the more likely you are to get engagement.
Marketing moves at the speed of light – 2021 showed us how quickly we all had to (and can!) adapt and make changes due to the evolving digital landscape around us. Keeping up with these changes isn’t always easy, but to succeed in the fast-paced marketing world – and maintain a sense of relevance with your own audience – it’s vital to stay ahead of the game.
What makes a company special?
There are hundreds of businesses out there selling fast food, but there’s only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others?
Most of the time, it comes down to one thing: brand power.
So you’ve got a shiny new website? Awesome! Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience.
So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanisation, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement…