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LOREM IPSUM DOLOR SIT AMET
Aine Coles

28 Nov: Intention Over Attention: The Heartbeat of a Winning Marketing Strategy

In our industry, we’re often obsessed with grabbing attention. From clickbait headlines to flashy ads, it’s all about that sweet, sweet exposure. However, as Daisy Morris from The Self hood wisely pointed out in a new community creative group, the intention is what really makes the magic happen. The thing is, attention can be fleeting—a scroll, a double-tap, a quick glance before moving on. Intention, however, sticks around. It’s what turns passive viewers into loyal customers.