BCL – A Fully Outsourced Marketing Partnership
Client
BCL Power: Uninterrupted Power Solutions
Fully-Outsourced Services
Brand Strategy
Website & Graphic Design
Social Media Support
Content Creation
Paid Advertising
SEO
Content Creation & Copywriting
Lead Generation
From a Single Brochure to a Strategic Creative Partnership
What started as a simple brochure redesign turned into something much bigger: a trusted partnership built on collaboration, consistency, and creative growth.
When BCL Power first approached us, they were looking for a fresh brochure design to better reflect their expertise in the critical power sector. But as soon as we started working together, it was clear there was a bigger opportunity — not just to modernise their materials, but to elevate how they communicated across every channel.
Our role quickly evolved from design supplier to creative partner. Over the past two years, we’ve supported BCL with a fully outsourced marketing function — building their brand presence, refining their digital footprint, and delivering marketing that supports real business growth.
We moved from one-off projects to a structured retainer, giving BCL access to an agile, on-tap creative team that could keep pace with their growth. Together, we’ve rebuilt their digital platforms, refined their messaging, and created consistent, on-brand communications that reflect the quality of their service.
Our work with BCL evolved naturally — from design support to strategic partnership.
Phase 1 — Brand & Collateral:
We began by refreshing core marketing materials, ensuring everything looked and felt consistent across the business.
Phase 2 — Digital Evolution:
Next, we redesigned and developed BCL’s website with a focus on UX, clarity, and SEO — creating a platform that reflected their credibility and supported lead generation.
Phase 3 — Ongoing Partnership:
Now, as their retained creative team, we handle everything from content and social media to campaign strategy, reporting, and day-to-day marketing support.
⸺ Results that speak volumes.
With over 75 major keywords ranking in the top 10 on Google, BCL’s visibility has skyrocketed — turning search into one of their biggest lead drivers.
⸺ Marketing that fuels momentum.
Campaign activity became so effective that BCL had to expand their sales team to handle the influx of new opportunities. That’s the kind of commercial problem we love creating.
⸺ Partnership that scales with success.
We’ve built a foundation that adapts, supporting new services, markets, and ambitions every step of the way.
From Brochure to Brand Partner
What started as a single design request grew into a long-term creative partnership that continues to evolve alongside BCL’s business. Together, we’ve built a brand that’s sharper, smarter, and stronger — with results that speak for themselves. Today, over 75 major keywords rank in Google’s top 10, inbound leads have increased so significantly that BCL expanded their sales team, and our partnership continues to grow in step with their ambitions.
This is proof of what happens when strategy, creativity, and trust work hand in hand.
From the very first project, the team just got us. What started as a brochure redesign quickly turned into a creative partnership that’s added real value to our business. They’ve become a trusted extension of our team - responsive, strategic, and consistently delivering great work.
James Abbey, Managing Director, BCL Power
