Lighting up the UK, one smokeless firepit at a time
Client
herQs, smokeless firepits
Services
Brand Strategy
Graphic Design
Social Media Management
Content Creation
PR
From Holland with hype.
After setting the Netherlands alight (metaphorically, of course) with its innovative range of smokeless firepits, herQs wanted to replicate that explosive success in the UK. Known for its bold Dutch design, sleek engineering and effortlessly cool brand, herQs needed a partner who could translate its energy for a UK audience — and make it mean something to British hosts, BBQ lovers, and garden obsessives.
They didn’t just want sales. They wanted buzz, brand love, and community.
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Launch and manage their TikTok and Instagram presence in the UK
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Create an authentic, high-impact content strategy that blended lifestyle, product and humour
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Produce scroll-stopping video content through ideation, filming, editing and post-production
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Deliver PR outreach to launch review coverage in major UK publications (The Telegraph, The Daily Mirror, etc.)
Translate their bold Dutch tone into something that resonates with British audiences
We started by analysing the success of herQs in the Netherlands, where a Dutch-speaking TikTok account had driven rapid brand growth and viral traction. Our first step? Create content that’s going to get the UK market going. We used proven content formats from the Dutch market as the foundation for the UK launch, then worked hand-in-hand with herQs and our brilliant friends at Social etc. to create fresh, UK-centric stories that felt authentic, aspirational and local.
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TikTok & Instagram launch – account setup, management, and growth strategy
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Content ideation, scripting and production – UGC-style and professional brand shoots
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Ongoing editing and publishing – social-first storytelling that keeps audiences hooked
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PR outreach – product reviews in top-tier UK publications, including online and national coverage
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Community management & analysis – nurturing engagement, measuring what resonates
From “POV: your garden just became the afterparty” to “Host like a legend”, every video was designed to stop the scroll, spark curiosity, and keep the herQs flame alive.
⸺ A Brand that Caught Fire.
herQs lit up the UK market, fast. From zero awareness to a fast-growing fanbase, the launch content sparked thousands of views, shares and comments within weeks — igniting the start of a passionate UK community.
⸺ A Social Launch that Stuck.
Through bold TikTok and Instagram storytelling, we helped herQs stand out in the noise. Scroll-stopping visuals, strong hooks and a clear tone of voice turned curiosity into engagement — and engagement into loyal followers.
⸺ From Product to Lifestyle.
herQs is no longer just a Dutch firepit brand — it’s become part of the UK hosting culture. With localised content, PR coverage in major publications and consistent brand presence, herQs now owns its space as the firepit for modern hosts.
A Dutch flame, made for British nights.
Our partnership was more than a simple product launch, it was a full translation of brand, tone, and lifestyle. We helped herQs find its spark in a new market, turning a bold Dutch success story into something that feels right at home in British gardens.
The result? A scroll-stopping, community-fuelled launch that’s lighting up the UK one firepit at a time.
Spinks Creative x herQs — where good brands meet great nights.
Working with Spinks Creative has been a breath of fresh air. Their energy, passion, and genuine belief in what we’re building made them feel like an extension of our own team. They understood our brand from day one — bold, fun and a little bit fearless — and helped us translate that into something that connects perfectly with the UK audience. It’s rare to find a creative partner who not only gets your vision but pushes it forward with such drive and positivity.
Bram Jeurissen, herQs
