A global brand, reimagined: Creativity with commercial impact
Client
Safetykleen: Global parts cleaning experts
Services
Campaign strategy
Creative concepts
Copywriting
Video production
Animation & 3D
Email marketing
Landing pages
Graphic design
Digital advertising
Partner and stakeholder communications
Creative partnership, global impact
Safetykleen came to Spinks Creative looking for more than just a marketing agency. They wanted a partner who could help them think differently, creatively, strategically, and commercially, in an industry where most competitors played it safe.
Over several years, we’ve helped transform how Safetykleen shows up to the world. From bold new campaign concepts to a distinctive creative identity that connects every launch, product, and market, we’ve built a sub-brand within the brand: a design DNA that’s now recognised across continents.
We’ve become their go-to creative partner for major internal and external launches, driving strategy, ideation, concepting, and delivery across Europe. From 3D-animated product films to full digital roll-outs, every campaign has been designed to cut through the noise and prove that B2B marketing can be exciting, intelligent, and beautiful.
We operate as Safetykleen’s extended marketing team — a creative partner embedded in their business. Our role covers everything from brand storytelling to global campaign execution, delivering creative consistency and commercial results at scale.
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Campaign Strategy & Creative Direction — turning business goals into bold, market-ready concepts.
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Design & Visual Identity — building a distinctive design DNA recognised across regions.
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Video, Animation & 3D Production — translating complex products into captivating, story-led visuals.
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Digital & Email Marketing — driving engagement through targeted content and high-performing campaigns.
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Global Campaign Roll-Outs — managing timelines, stakeholders, and assets across multi-territory launches.
From first concept to final delivery, we ensure every piece of work looks sharp, feels cohesive, and works hard — proving that even in industrial marketing, creativity and commercial impact go hand in hand.
⸺ Built to flex
Our branding and design concepts stretch across every channel and market. Each one part of the same visual and strategic ecosystem: creative consistency at a global scale.
⸺ Bold ideas, sh*t-hot delivery.
We’re not just the ideas people. We manage multi-territory roll-outs, budgets, stakeholders, and assets with the precision of a production powerhouse. Every concept is matched with the process and polish to make it sing, on time, every time.
⸺ Pushing the envelope.
We’ve helped Safetykleen embrace creative approaches they’d never tried before: 3D animation, AI-driven visuals, abstract campaign art direction, bringing colour, story and personality to a sector that’s often all function, no flair.
A partnership with real chemistry.
Together, we’ve redefined what creativity looks like in the industrial space. We’ve built a visual and strategic identity that unites every market, message, and medium. From concept to campaign, Safetykleen’s marketing now feels cohesive, confident, and undeniably theirs.
This partnership proves that even in the most established sectors, brave ideas — backed by slick delivery — can spark powerful results.
The experience of working with Spinks Creative is nothing short of fabulous. All the team is super nice to work with, very diligent, always keeping their timeline promises which is so so important to marketing clients. Together we've created some very bold and attention seeking campaigns, and also developed a design DNA in the process.
Bengi Bingol, Group Marketing Director, Safetykeen
