A brand you can raise your glass to
From distilled in the Chilterns to poured in premium glasses: our full‑stack brand build for Chalk Lion captured the spirit of British precision and design‑led impact.
Client
Chalk Lion: Premium Gin Distillery
Services
Brand Identity & Design
Web Design & Development
Messaging & Tone of Voice
Turning craft‑distilling heritage into a bold brand that commands its shelf.
Chalk Lion came to us as a premium craft gin brand rooted in the UK (based in the Chiltern Hills), with a clear story and product but a brand presence that didn’t yet reflect its ambition. The challenge: build a distinctive identity that could stand out in a crowded premium spirits category, tell the story of local botanicals and small‑batch craft, and deliver on both shelf appeal and digital impact. They wanted more than a label design, they needed a full brand platform, digital experience, and launch campaign.
We began with a strategy deep-dive, uncovering the quiet artistry that defines Chalk Lion. From the provenance of locally sourced botanicals to the precision of its small-batch process, every detail was considered, measured, deliberate. Our goal was to capture that same elegance in the brand itself — refined yet restrained, confident without the clamour.
Together, we defined brand pillars that distilled the essence of Chalk Lion: British craft precision and purposeful simplicity — “for those who appreciate quality without the noise.”
From there, we shaped a visual identity that embodies understated luxury — packaging with poise, a digital experience that flows as smoothly as the spirit itself, and content crafted to build intrigue and desire.
We created brand guidelines to protect that standard of excellence as the range evolves — ensuring consistency without compromise.
Throughout, we worked as an embedded creative partner. Not just delivering assets, but shaping the brand from within; aligning pace with precision, and crafting a visual language that looks, feels, and behaves like luxury.
⸺ From ideation to shelf-ready
We delivered a full brand build so Chalk Lion could hit market with a complete toolkit.
⸺ Craft-made contemporary
We reframed the small‑batch gin story with smart design and clear messaging, not noise.
⸺Designed to scale
The brand identity and digital architecture were built so future variants and international growth roll out smoothly.
Collaboration that keeps on growing.
This wasn’t just outsourced design work, it was embedded brand & digital fluency. For Chalk Lion, we curated a brand platform ready to scale, not just a pretty label. And when your bottle needs to hold presence, not just spirit, you know you’ve done more than get it out there – you’ve made it matter.
Spinks Creative just get us. They’ve helped us transform how we show up, visually and strategically, and have become a true extension of our team. We're so, so proud of our gin brand and their input, expertise and ongoing friendship has really been something to admire (they're as good as our gin tastes!).
Graham Whitehouse, Owner, Chalk Lion Gin Distillery
