Where artisan coffee meets brand strategy – and yes, we’ll take oat milk with that.
Client
Brew & Bake coffee house
Services
Brand Strategy
Visual Identity
Logo Design
Packaging Concepts
Shop Signage & Touchpoints
More than a moodboard.
Brew and Bake came to us with a vision: a brand-new artisan coffee shop serving up killer coffee, baked goods, and community vibes in equal measure. What they didn’t have was a brand that matched their ambition. They needed more than just a pretty logo—they needed a full brand experience that told their story the second you walked through the door (or scrolled their feed).
We brewed up a strategy-first branding approach that hit the sweet spot between modern minimalism and warm, indie charm. From naming concepts and logo design to colour palettes and packaging mock-ups, we built a brand that feels as good as a Sunday flat white. Bonus? We created social-ready visuals and real-world applications to keep things looking sharp online and IRL.
Pantone® 532 C
C71 M65 Y64 K72
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Pantone® 1795 C
C19 M90 Y79 K9
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Pantone® 128 C
C3 M14 Y76 K0
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Pantone® 663 C
C02 M01 Y01 K00
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⸺ We got the vibe.
We took the founder’s Pinterest board of dreams and turned it into a scroll-stopping, customer-drawing brand system that just works—on cups, on signs, and on socials.
⸺ Strategic, not just pretty.
Every font, icon and colour was chosen with commercial intent. This brand doesn’t just look good, it shows the passion, energy and artistry of the owners and customers alike.
⸺ Designed to scale with the roast.
From single shop to multi-location franchise? The visual identity flexes easily for growth—no rebrand required when success hits.
Final Wrap:
Brew and Bake is proof that great coffee deserves great branding, creating a look and feel with soul, substance and a serious caffeine kick. The result? A visual identity that not only turns heads but builds trust, community and curiosity from first sip to final crumb.
From signage that stops people in their tracks to packaging that practically begs to be Instagrammed, every element was designed to create emotional connection and commercial impact. It’s the kind of brand that makes people say, “God, I love this place” and then come back with a mate.
And the best bit? It was all done with heart, hustle and a few strong lattes in between. Just the way we like it.
Working with Spinks Creative was an absolute game-changer. From our very first chat, they just got what we were trying to build, not just a coffee shop, but a brand with personality, purpose and serious staying power. They nailed every detail; from the tone of voice and colour palette to the little brand quirks that now feel totally ‘us’.
