Building a Brand with Bite
From foodie passion project to polished agency brand, Spinks Creative built a digital identity that feels as fresh and flavourful as the clients Social Etc represent.
Client
Social Etc. Food & Drink Social Media Agency
Services
Brand Identity & Design
Web Design & Development
Messaging & Tone of Voice
Strategic Consultation
Branding that serves personality with a side of performance.
Sophie and the Social Etc team were no strangers to working with us, in fact, they’ve been friends, collaborators, and creative allies from day one. When the time came to evolve their lifestyle blog into a full-fledged social media agency for the food and drink world, we were already halfway there.
They needed a brand that packed personality but still looked professional, and a website that turned “just looking” into “let’s talk.” The challenge? Translating their real-world energy and warmth into something scalable, strategic, and ready to convert.
We started with what we know best: personality. We built a brand rooted in authenticity and appetite, a reflection of the business’ voice, passion, and the food-loving clients they represent. Once the visual identity was plated up, we designed a website that delivers results as well as style. Clean, fast, and built for conversion, it shows off their client work while making enquiries effortless.
This wasn’t a “from scratch” job, it was a collaboration grounded in understanding, trust, and the shared belief that good design should feel like you, only sharper.
Reworking Social Etc’s brand was like perfecting a recipe, turning up the flavour, keeping the original base but adding a new kick that makes it unforgettable.
⸺ Full-flavour branding
We created a brand identity that’s unmistakably Social Etc — fresh, fun, and full of energy.
⸺ Website with purpose
A user-led design that looks great, runs fast, and delivers new leads.
⸺ Built on trust
Years of collaboration made this partnership natural — and the result, seamless.
Collaboration that keeps on growing.
This wasn’t just a rebrand, it was a refresh that gave Social Etc the confidence and clarity to own their niche. A brand with bite, a website with purpose, and a partnership that just gets it.
We’ve worked with Spinks Creative for many years because we trust the quality of their delivery. So naturally when we needed a website they were our first call. From beginning to end it was a collaborative approach and Joss designed something that represents the direction we were taking Social etc. and left us with something simple enough to update ourselves should we need to. We’re delighted with the final product and the time it took to get it live.
Dan Williams, Director, Social Etc.
