An almost decade-long creative partnership: Delivering end‑to‑end marketing excellence
Client
Certes: Data Protection & Risk Mitigation
Services
Brand Strategy
Website & Graphic Design
Social Media Support
Content Creation
PR
Paid Advertising
SEO
All in. All the time.
For almost ten years, Spinks Creative has partnered with Certes, now acting as their sole outsourced marketing function; from strategy through execution. We don’t just consult, we become the Certes marketing team. Every blog, email, webinar, design, paid campaign and social post you see from Certes flows through our studio.
Certes needed a marketing partner they could trust: one that understands security, but also thinks like a brand. They asked for:
-
A coherent voice across content, design, and PR
-
Lead generation capability (not just visibility)
-
Scalability across geographies and verticals
-
Campaigns that resonate at the board level and technical level
They didn’t want “another agency.” They wanted their agency.
We operate as their internal team. Our roles include:
-
Strategy & Positioning — defining Certes’ messaging architecture, value narratives, GTM plays
-
Content Creation — whitepapers, blogs, use case stories, video scripts, social content
-
PR & Media — managing earned coverage, executive briefings, contributor placements
-
Design & Branding — visual identity, campaign graphics, infographics, print & digital collateral
-
Web / UX / Dev — site updates, landing pages, portal design, microsites
-
Paid & Demand Gen — LinkedIn ads, retargeting, lead magnets, campaigns
-
SEO & Organic Growth — keyword strategy, optimisation, content amplification
-
Partner & Sales Enablement — toolkits, microsites, co‑branded assets, training packs
⸺ We didn’t just get the tech. We got the stakes..
We turned complex, quantum-safe encryption into campaigns that Certes' audience actually read and care about. No fluff, just clarity, control, and commercial value.
⸺ Messaging with muscle.
Every line of copy, every animation frame, every stat we visualise is built to earn attention, share knowledge and generate interaction.
⸺ Built to flex.
From launch videos to partner portals, from U.S. federal to Middle East markets—this brand system works at every altitude. Certes scales fast. So does everything we create.
Final Wrap:
The results speak for themselves. Certes’ cross-channel, multi-platform campaigns have consistently delivered. Web traffic surged during product launches, media coverage landed in the right industry press, and sales teams—both internal and partner-led—now rely on marketing materials we’ve created to open doors and close deals. Across years, sectors, and time zones, the brand remains strong, stable, and cohesive.
This partnership works because we don’t just show up and deliver assets, we’re trusted to shape strategy. We bring real-world fluency in cybersecurity, meaning we move fast, not flat-footed. Our modular approach means every campaign is scalable across markets and touchpoints, with zero brand dilution. And because we function as Certes’ dedicated marketing engine, there’s no pass-the-baton: we own the outcome.
What’s next? More content, bigger targets, more velocity. Executive thought leadership that builds credibility at board level.
Working with Spinks is like having an in-house marketing team—only better. They’re embedded in the business. They move fast, think strategically, and deliver consistently. What sets them apart is their deep understanding of our technology, our industry, and the regulatory risks our customers face.
Paul German, CEO Certes
