How to get the most from your branding agencY
Finding a great agency is like trying to find the perfect partner; where to begin? Swiping through google searches? Friend of a friend recommendation? Introduction call after introduction call?
Whether you’re well established with branding created years ago which is now outdated or a new business starting from the ground up. Finding the perfect creatives for a rebranding job can be challenging.
But honestly, it doesn’t have to be!
Follow these simple steps and you’ll be able to create a partnership that lasts, a team that gels with your passion and results that can help drive success.
How to choose an agency
A good agency adds significant value and revenue to your business and really should be working towards the same goal.
Find an agency that aligns with your goals and has the same vibe and work ethic you do. You don’t want to feel like a small fish in a big pond, are you going to struggle to get their attention?
You want to feel valued by your branding agency and have the security of knowing you can pick up the phone at any time.
It’s a collaborative process, so beyond if they’re equipped enough to meet your deliverables and what you want to achieve, do they also align with how you work and want to achieve? The relationship needs to work for both parties to ensure success – else work and relationships will suffer.
It’s a partnership baby!
We understand the importance of making the process and journey as smooth as possible and providing every one of our clients with support every step of the way.
It’s all about building strong partnerships and the best way to do that is for both sides to be equipped with everything before work begins. A branding agency will take you through a kickoff process, here’s your opportunity to really express how you work, and what your expectations are and provide all the assets that will help make working together as sleek as possible. Vice versa for the branding agency, they must highlight everything they need from you to make their work a success.
Establish and communicate your challenges, what you think works well, and where you need the support the most and get them as excited about your business as you are. We love feeling like an extension of your team.
Timely feedback compliments creativity
Agencies get into a rhythm with a project and timely feedback from the client keeps that flow moving without compromising the care and attention needed at every stage.
Feedback is always welcome, we don’t get offended, we see projects as a partnership and communication is key. This is why we organise a schedule that works for you. This can include a monthly call, update emails, face-to-face meetings, and/or a collaborative spreadsheet for approvals.
Overcoming your branding challenges
Your agency should know the best strategy to help you deliver the best results for your business.
Looking to improve your relevancy? Your agency should be working to increase your audience engagement.
You don’t have a brand story? Your agency will work with you to develop yours and share it with your audience in an interesting and memorable way.
Brand awareness? Well, then you need new methods in place whether that be influencer marketing, social media or email marketing. Your agency will put its best foot forward to drive your brand to places its never been before.
These are just some of the ways your branding agency should be helping you and strategising your challenges to drive success.
Your brand deserves the best
Don’t settle for less, build a partnership with an agency that not only gets you results but allows you to enjoy developing your brand with them in the process.
Building a strong brand sounds like a whole lot of extra work and truth be told it is and takes time but with the right agency behind you, it’s 100% worth it. Need branding support, we’re always free for a chat – book a coffee with us!
