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28 Nov: Intention Over Attention: The Heartbeat of a Winning Marketing Strategy

In our industry, we’re often obsessed with grabbing attention. From clickbait headlines to flashy ads, it’s all about that sweet, sweet exposure. However, as Daisy Morris from The Self hood wisely pointed out in a new community creative group, the intention is what really makes the magic happen. The thing is, attention can be fleeting—a scroll, a double-tap, a quick glance before moving on. Intention, however, sticks around. It’s what turns passive viewers into loyal customers.

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09 May: Redefining Milton Keynes: From Day-Stay Destination

Our recent Influencer campaign aimed to shift perceptions and showcase the depth of experiences Milton Keynes has to offer. We set out on a mission to turn Milton Keynes into more than just a day destination, inviting influencers from all over the UK to experience everything it has to offer and market Milton Keynes, its hotels, restaurants and activities to new audiences and drive greater tourism.