Marketing moves at the speed of light – 2021 showed us how quickly we all had to (and can!) adapt and make changes due to the evolving digital landscape around us. Keeping up with these changes isn’t always easy, but to succeed in the fast-paced marketing world – and maintain a sense of relevance with your own audience – it’s vital to stay ahead of the game.
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What makes a company special?
There are hundreds of businesses out there selling fast food, but there’s only one McDonalds. You’ve probably stumbled across dozens of technology companies too, but none of them inspire the same kind of loyalty and commitment as Apple. So why do people fall in love with some companies more than others?
Most of the time, it comes down to one thing: brand power.
Whoever said “All publicity is good publicity” lied. The only truth in it is that bad publicity can bring attention to your brand and expand your reach. However, first impressions (and every impression) after that can last. So, if your brand is associated with negative traits and concepts, it can be difficult to change that perception. There are several factors influence brand association
So you’ve got a shiny new website? Awesome! Publishing your website is one of the most exciting milestones for your business. It will form the foundation of your marketing and serve as a hub to represent your brand to your audience, and as such, your website should provide the best user experience.
So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanisation, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement…
Search engine Optimisation (SEO) is a sustainable way market your website. Using SEO to create an audience and generate leads on your website is important for website success.
You’ve probably heard a hundred times that SEO is a vital digital marketing tool, but even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted creature…
A question and answer session with our founder, Joss Spinks, who dissects all things branding and offers some pearls of wisdom to those looking to venture into the realms of re-branding…
From the yellow helmet of a construction worker to a bride’s pristine gown, colours are quick to convey important information. Their strong and immediate impact make colour palettes a crucial component of any business’s branding efforts.
Whether you’ve decided to branch out from a company and start your own business, or are launching a game-changing new start-up, understanding the impact of colour on consumer behaviour will help your brand become a success.
If you’ve been on the creative side of content marketing, you know not every idea is a winner. Sometimes projects gather a few links and then vanish under a pile of other content.
To compete, you have to ensure the content you’re creating, from the idea to the actual execution, is compelling enough to earn the coverage and attention you hope it’ll achieve.